The Framework Package
For businesses that need a clear marketing foundation.
Includes:
- Foundational Marketing Audit (brand, site, funnel, messaging, content)
- Ideal Customer Profile (ICP) Development
- Messaging Strategy (positioning, brand voice, value props)
- Content & Channel Strategy
- 90-Day Marketing Plan (with platform and campaign priorities)
- 3 Custom Sample Assets (email, blog outline, or social content)
- 60-Minute Strategy Walkthrough Call
- Implementation Checklist
The Systems Package
For businesses that need alignment across strategy, systems, and content.
Includes everything in Framework Package, plus:
- Comprehensive Marketing Audit (brand, funnel, analytics, tech stack)
- ICP Segments + Full Buyer Journey Mapping
- Positioning & Differentiation Strategy
- Multi-Channel Content Strategy (pillar + campaign-based)
- Funnel & Automation Strategy (email, CRM, segmentation, workflows)
- 90-Day Implementation Plan
- Swipe File Kit (emails, headlines, CTAs, post formats, ad copy)
- 2 Strategy Calls (Kickoff + Final Delivery)
- Internal Implementation Brief for Your Team
The Stratalyst Package
The full marketing blueprint: strategy, content, campaigns, and systems — all mapped.
Includes everything in the Systems Package, plus:
- Brand Strategy (voice, values, narrative, audience experience)
- Paid Media Strategy (platform recs, budget tiers, targeting map)
- Funnel Build Plan (lead magnets, email sequences, conversion pages)
- Analytics & KPI Framework
- Full Custom Swipe File Library (10+ plug-and-play templates)
- Bonus Mini Course: “How to Use AI to Build Your Small Business Marketing Engine”
- 3 Strategy Calls (Kickoff, Midpoint, Final)
- 30-Day Post-Delivery Support (email + Loom access)