Stop Defending Marketing. Start Proving It.
The Marketing Diagnostic gives senior marketing operators a stakeholder-aligned strategy and the proof points to back it.
Elizabeth RedCloud, Founder & Principal Strategist · Creator of the C3 Growth Marketing Framework
of B2B Marketing Qualified Leads never convert. The industry calls that normal.
80% of B2B Marketing Qualified Leads Never Convert. The Industry Calls That Normal. I Don't.
Eight out of ten leads your team works to generate, qualify, and hand off to sales will never become revenue. The industry has a name for the gap. They call it “the funnel.” They've built a multi-billion dollar tech stack around managing it. And they've made peace with 80 cents of every marketing dollar failing to deliver a customer.
That isn't a conversion problem. It's a strategy problem.
The B2B market evolved. B2B marketing didn't.
You're Not Missing Tactics. You're Missing Strategy.
If these sound familiar, the issue isn't execution. It's the strategy underneath it.
Your ICP has evolved. Your messaging hasn't.
Your brand doesn't communicate authority to a buyer who's never heard of you.
Sales and marketing aren't aligned on what "qualified" actually means.
You're measuring activity when you should be measuring pipeline opportunity.
These aren't campaign problems. They're strategy problems. The Marketing Diagnostic is built to surface exactly what's happening underneath the symptoms.
Book a DiagnosticThis Is Not Another Marketing Audit.
Audits tell you what's right and wrong with your marketing. A Diagnostic tells you what's actually moving your business toward its outcomes, and what isn't.
The Marketing Diagnostic is a stakeholder-led engagement. It doesn't start with the marketing function. It starts with the DNA of the business: the revenue model, the buyers, the competitive position, the internal alignment, and the outcomes leadership is actually accountable for.
Marketing gets examined against that reality. Not against industry benchmarks built for someone else's company. Not against best-practice checklists from an agency deck. Against the actual business.
That's the difference between an audit and a diagnostic. An audit tells you what's broken. A diagnostic tells you what's real.
What You Walk Away With
A clear read on where your marketing is actually contributing to business outcomes, and where it's creating activity that looks like progress
Specific gaps between your current strategy and the market you're operating in today
A stakeholder-aligned view of what "qualified" actually means, what your buyer needs to believe before they convert, and where your current approach is breaking
A concrete recommendation on what the next six months of marketing should do, and what it shouldn't
Senior B2B marketing operators, in-house and fractional, who know the standard playbook isn't enough to deliver the outcomes the business actually needs and want strategy built for the business they're operating in, not the average the industry agreed to settle for.
One Tells You What's Broken. The Other Tells You What's Real.
An audit and a diagnostic sound similar. They aren't. Here's what separates them.
Your marketing
Your business
Industry benchmarks and best practices
The actual outcomes your leadership is accountable for
A marketing reviewer working through a checklist
A strategist working with your stakeholders
Is the marketing being done correctly?
Is the marketing moving the business?
Campaigns, channels, assets, and performance metrics
The business model, the buyers, the competitive position, internal alignment, and marketing's role against all of it
A list of what's right and what's wrong
A read on what's real and what's next
Confirming that your execution meets industry standards
Finding out why your strategy isn't delivering the outcomes it should
Marketing Audit
Your marketing
Industry benchmarks and best practices
A marketing reviewer working through a checklist
Is the marketing being done correctly?
Campaigns, channels, assets, and performance metrics
A list of what's right and what's wrong
Confirming that your execution meets industry standards
Marketing Diagnostic
Your business
The actual outcomes your leadership is accountable for
A strategist working with your stakeholders
Is the marketing moving the business?
The business model, the buyers, the competitive position, internal alignment, and marketing's role against all of it
A read on what's real and what's next
Finding out why your strategy isn't delivering the outcomes it should
If you know your marketing is running but you don't know whether it's actually working, you don't need an audit. You need a diagnostic.
Book a DiagnosticIs This You?
The Marketing Diagnostic is built for senior B2B marketing operators. In-house, fractional, or somewhere in between. If you recognize yourself in any of these, we should talk.
You're running a marketing function that's hitting most of its KPIs, and you can feel that "most of the KPIs" isn't actually the same thing as moving the business.
You know the strategy you inherited isn't built for the buyer the company actually has now, and rebuilding it without a stakeholder-aligned process is a political non-starter.
You've delivered solid marketing work for years and you're tired of having to translate that work into business value every quarter for an audience that doesn't speak marketing.
You're operating against benchmarks the industry calls "average" and your gut tells you average isn't going to get the business where it needs to go.
You want a strategic deliverable you can take to leadership that does the credibility work for you, instead of you spending another quarter making the case alone.
You're ready to do work at a level the standard playbook can't produce, and you need a strategy built to operate at that level.
The Standard in B2B Marketing Is Too Low. That's the Whole Problem.
Fifteen years in marketing, and for most of them I was doing what the industry told me was right.
Running the campaigns the benchmarks said to run. Hitting the metrics the frameworks said to hit. Producing MQLs at the volume the playbook said to produce. And for fifteen years, I kept getting results I didn't like.
The pipeline was there. The conversion wasn't. The leads were there. The revenue wasn't. The activity was always there. Something underneath it was always off.
For a long time I assumed I was doing something wrong. So I got better at the playbook. More certifications. More frameworks. More tactics. The results got marginally better and the underlying problem didn't move.
Then I looked at the industry data and realized I wasn't the problem. The standard was.
The median B2B company converts roughly 13% of its marketing-qualified leads into sales-qualified ones. Close to 70% of the buyer's journey happens before a vendor is ever contacted. 73% of B2B buyers actively avoid the outreach the standard playbook tells marketers to send. 77% of buyers rate their most recent purchase as extremely complex or challenging. 59% of CMOs report that their budget can't actually deliver the strategy they're expected to execute.
That's not an execution gap. That's a strategy gap the entire category has normalized.
So I stopped optimizing against the benchmark and started building against the actual buyer. I looked at how B2B buyers were really making decisions, not how the industry assumed they were. I built a methodology around that reality.
Stratalyst exists because “industry average” in B2B marketing is a ceiling disguised as a standard. Your business deserves better than average. If you're still reading this page, you already know it.
“Industry average in B2B marketing is a ceiling disguised as a standard. Your business deserves better than average.”
Every Quarter You Keep Guessing Costs You a Quarter You Don't Get Back.
Pipeline you didn't build. Buyers you didn't reach. Market position your competitors took while you were running someone else's playbook.
The Marketing Diagnostic tells you exactly where your strategy is costing you and exactly what to do about it. Stakeholder-aligned. Grounded in your business.
Book a Diagnostic